Postcards

There really is no end to the possible use of Postcards.

picture-strip-one

Just consider some possible uses:

  • Invitations
  • Marketing Mailshots
  • Business Promotions
  • Special Offers
  • Appointment Reminders
  • Birth Announcement
  • Website Promotion

Postcards are easy to handle and inexpensive to mail.

Postcards are a cost effective way to connect with your target market.

We can handle your mailing requirements as well if you prefer not to have the hassle.

Dont Forget its almost impossible to throw a Postcard or business card away without it conveying its key message as unlike letters or brochures they are not concealed in an envelope.

British postcards

In 1894, British publishers were given permission by the Royal Mail to manufacture and distribute picture postcards, which could be sent through the post. The first UK postcards were produced by printing firm Stewarts of Edinburgh and early postcards were pictures of famous landmarks, scenic views, photographs or drawings of celebrities and so on. With steam locomotives providing fast and affordable travel, the seaside became a popular tourist destination, and generated its own souvenir-industry: the picture postcard and humorous card was, and is, an essential staple of this industry.

Early controversy

The initial appearance of picture postcards (and the enthusiasm with which the new medium was embraced) raised some legal issues that can be seen as precursors to later controversies over the internet. Picture postcards allowed and encouraged many individuals to send images across national borders, and the legal availability of a postcard image in one country did not guarantee that the card would be considered “proper” in the destination country, or in the intermediate countries that the card would have to pass through. Some countries might refuse to handle postcards containing sexual references (in seaside postcards) or images of full or partial nudity (for instance, in images of classical statuary or paintings). In response to this new phenomenon, the Ottoman Empire banned the sale or importation of some materials relating to the Islamic prophet Muhammad in 1900. Affected postcards that were successfully sent through the OE before this date (and are postmarked accordingly) have a high rarity value and are considered valuable by collectors.

Comments on this entry are closed.